Google Hummingbird Algorithm SEO Update

The latest Google algorithm update has been code named the Hummingbird. For all those who have no idea what some of the words up there mean, let’s just say an algorithm is the SEO juju in the back that makes search engines relate your site to the reader’s search terms. In really basic summary, when someone keys in ‘make money online Kenya’ for instance, there is a high chance that they will land on this site.

Now the way the robot figures that out is what the algorithm is about. So Google has surprised us first by running the Hummingbird update for a whole month before telling us things have changed. They have surprised us second by alerting to the fact that things have changed and nothing has changed. In my opinion (IMO) that is probably a very good thing. Since no one has yet threatened to sue them for loss of traffic numbers, we can rest calm in the knowledge that there is not much that will shift around in the way you have been doing your SEO (search engine optimization).
As several industry analysts have already pointed out, and I allude to the same several times on this blog, Google is working hard to ensure that search goes as organic as possible. The first reason for that is to curb the very annoying efforts of spammers to give searchers a poor experience on search engines. The other factor is good old service value. It does not help your cause if you are in Nairobi and do a search and get results relevant to New Mexico (wherever that is).

For all the SEO savvy folk reading this, focus more on long tail keywords, and of course the other one that you already know — quality content. Yeah! The noose on that one will continue to grow tighter, so just run with it. Keep your content fresh and original and you should be fine.

Here are Authoritative Reports on The Google Hummingbird SEO News

Google Hummingbird News on Reuters.com

Google Hummingbird News on Forbes.com