The Multiple Roles Your Site Can Play

Whether your business exists solely on the internet or in a traditional bricks-and-mortar storefront, you will benefit from an online presence. Here are the multiple roles your site can offer your business. 

1.    Customers, potential employees or business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer from your website.

2.    Providing a constant stream of fresh, compelling content is vital to branding your name and your business. You can't do this with a profile site like you get on LinkedIn or a page such as you get on Facebook. You need your own website where you can detail your services, your contacts, in the exact language you wish to use.
3.    Your site can help clients compare product specifications, quality, and prices online. The reality today is that most people will interact with your brand online ever before they make a purchase from you. Give them a chance to rate you correctly before someone else takes the business away from you.

4.    Your site can be your very effective virtual shop attendant answering basic customer queries, giving starter information to people just shopping around, and leading clients to a specific buying decision, long before you get on the scene. If you utilize email marketing as a constant tool on your site, this will work even better for you as it is 100% automated.

5.    Your website can be an efficient sales person, taking clients from inquiry to purchase all in one place. Even if the intention of your site is just to get people to sign up for a free product, talk, or sample, your own website can do this effectively without your direct intervention.

6.    A well-designed site can say loads of your professionalism, and that of your company. As a matter of fact, there are many small, home businesses projected as much larger companies, and making high incomes purely driven by the proper utilization of site and site tools.

Research firms predict that online buying is a growing trend. In Kenya, this is hardly a matter up for discussion. Almost every week I interact with people who move in one of two directions; they say ‘I saw your services online’ or ‘do you have a site I can check out?’ Without a doubt, more people find the one stop shop of a website very useful for getting the information they need quickly. In other words, online business even in Kenya can only be on the rise.

A Word About Your Web Design Choices
Whether you are a solo-preneur selling your professional services, or you’re a church, or a common interest body desiring to bring people together around a common topic, or a charity body seeking to keep in touch with donors, or you want an e-commerce site to sell online… whatever your online needs, a site (blog or website) will add to your bottom line.

Remember: a poorly designed site can ruin your best intentions. Take the necessary step to build a phenomenal site, that is, don’t leave your design to someone out there, be actively involved; take control.

Contact AMS for an amazing deal. We build professional websites using the best self-edit platform out there. Included in any web development plan you take, we give full hosting, domain registration, and FREE coaching to make your site deliver. Contact AMS today