Can Adding CPA Enhance my Career in Marketing

Question: I am a student at University taking Bachelor in Business Administration. I intend to take a Marketing option come next semester. I have also enrolled for CPA (Certified Public Accountant) exams. I am just wondering if I am doing the right thing. Please advice. Fred

Answer: If you combine a course in accounts with any other professional discipline, as in your case, Marketing, you get an immediate added advantage. The advantage is in the 'nasty' word for your take home package called value, but great news for a potential employer, also called multi-tasking.

It is a good thing and gives your value in the sense that you are likely going to be more marketable to a potential employer because you present to them the potential of doing more than one critical job for the salary of one employee. All over this country, employers love those kinds of employees. Therefore, you are likely to qualify for a job in a long queue of job seekers faster than most. That of course is as long as you observe all the other employment marketability issues correctly.

The other side of that, and this is more important in terms of your personal career progression choices, is the fact that it is easier to get stuck in a dead end job far easier than most one-paper holders. Why?

Chances are you can clinch yourself a salary increase a lot faster in the work place than the average single-paper holder. Remember, an employer still finds it cheaper to keep you in the job at the pay of one employee for the services of two professionals. Therefore, they will offer you sweet perks like a car, house allowance, and all sorts of allowances to keep you on the job. That there is the trap of a dad end job – you are a pawn in a bigger game of keeping the best for the least that all employers play.

Now, let us get back to your advantages now that you understand employment advantages. You wish to go into marketing. You will of course learn that this is a decision-driven career that will take some years before you are given important reigns to run. However, in your own best interests and in the interests of the company (if you are clever), you are able, with your CPA to read numbers far better and therefore can honestly give better value in terms of analysis of possible results of your marketing programs.

What then is important for you is to keep a second eye open for the long-term to see where you can put in your qualifications to make good honest money for yourself. If you can read the ‘bottom line’ from the start, then you are more likely to make very strong decisions on your marketing decisions and that can be a huge advantage for yourself.


So the simple answer to your question "I'm I doing the right thing?" is Yes!

Jobs In Kenya – What Jobs Information Is On This Blog?

The history of this blog is long, and I will not tire you with it. The good news is you are here and you are a beneficiary of the years that have brought it where it is now. I first started actively working with the unemployed, new graduates, and people searching for jobs in Kenya two years ago. In that time, I have learned a lot. The most important thing that I have learned is that there are numerous sites offering you links to companies that offer jobs, but not one site that gives you tangible, concrete, counsel on how to go about finding a job in Kenya. 

There are three things I know in my over 15 years of working in Kenya;

First, no matter how hard you work on CV writing and sending them out, you keep getting displeasing results – unless – you change your inner job finding strategy.

Second, no matter how many job opportunities you see, you cannot get past the 'send in your CV stage' if you do not know what employers are looking for.

Third, no matter how many CVs you fill and how many interviews you sit, you will keep going round and round in circles, waste a year or more struggling to find a job in Kenya, only to finally take a job you dislike and that pays peanuts – unless – you know how to get the job search results you desire. 

This site gives you a list of resources to ensure your success:

1.    If you are a fresh graduate and you wish to find a job pretty fast, pick up the job strategy ebook for fresh graduates with a complete and illustrated CV writing manual, Where and How to Find a job Fast at: Job Search and CV Manual

2.    If you graduated sometime back, are still looking for a job in Kenya or you hate your current job, pick up a copy of Mind Mastery for Gainful Employment at: Find Gainful and Enjoyable Employment

3.    If you wish to find career and long term information on how to find a job you desire that matches your skills and passion, and wish to know how to keep your job for the long term, pick a copy of Operation Find a Job Fast at: Career and Long Term Work Counsel

4.    If you are looking for answers to specific challenges that you meet in your search for jobs in Kenya, join me on Facebook to get updates whenever a new article is posted on this site at: Paula Thayrow on Facebook

5.    If you have a question that you would like answered specifically, send me private message, and I may write a complete blog to answer your question, at: Contact Paula

Jobs Kenya - Why Right Job Ethics Help You Keep Your Job

Timotheus (not his real name) waltzed into the office as he usually does; late.

Today he is forty five minutes late and by his gait I can tell he makes no apologies for this.

Last week, I asked the HR office to find out his reasons for coming in late consistently. I became concerned because I have bumped into him on more than three occasions on his way in anywhere in the range of thirty to an hour and a half after reporting time.

HR got back to me and said he claimed the road on the route where he lived was under construction and the traffic has become unthinkable.

On the one hand that reason is sound, but the execution is pathetic. I agree, it is not totally impossible for a road under construction to be done in a way that completely ignores that there are scores using that road to get to work. Therefore, the construction work will fail to provide an alternative that ensures working hours are not interfered with. That is our part of the world; time is just a number.

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